B2B Marketing Intelligence & Infrastructure

Your marketing should tell you what's working. Does it?

Most growing B2B companies are spending on marketing without a clear picture of what it's producing. I build the foundation that changes that — deep audience intelligence, connected tools, and a system that finally shows you what's actually driving pipeline.

Campaigns without strategy

Running ads and publishing content, but no clear picture of who you're actually selling to or why they buy.

Tools that don't connect

Your CRM, analytics, and email platform are all siloed. The real picture of your marketing lives nowhere.

No way to measure what works

You can't say with confidence which channels are producing pipeline — so you can't make smart decisions about where to invest.

The name says it. Two things every B2B company needs before campaigns can compound — and that most companies skip entirely.

Flint
The intelligence layer

Before you build campaigns, you need to know who you're actually selling to, what they search for, what your competitors are doing, and why buyers choose you over alternatives. Most companies skip this work — and their campaigns show it.

ICP definition and buyer persona research
Competitive landscape mapping
SEO and keyword opportunity analysis
Audience segmentation and messaging framework
Strategic positioning brief
Steel
The infrastructure layer

Your tools should tell you where leads come from, what converts, and where the funnel leaks. Most don't — because they were never properly connected. I build the infrastructure that makes your marketing measurable and your data trustworthy.

MarTech stack audit and integration
Attribution framework across your tools
Revenue dashboards in plain English
Email nurture sequence architecture
Documented campaign playbook you own

The same senior expertise — delivered in half the time.

AI-accelerated practice

I'm a one-person practice by design — you always work directly with me, not a junior account manager. And because my practice is built around AI-accelerated workflows, engagements that would take a traditional agency months are completed in weeks. The intelligence is the same. The timeline isn't.

Research

Market intelligence in days

Competitive analysis and audience research that used to take a team weeks now takes days — without cutting corners on depth.

Strategy

Positioning frameworks built faster

ICP definition and messaging architecture developed iteratively and tested against real market data, not assembled from a template.

Infrastructure

Dashboards built to spec

Reporting setups that would require a dedicated analyst are configured and handed off within the sprint timeline.

Playbook

Documentation done right

Documented playbooks and email sequences produced at the quality of a full content team — on a solo consultant timeline.

Deliverable
Flint & Steel
Traditional agency
Competitive landscape research
3–5 days
2–4 weeks
ICP and persona development
1 week
3–5 weeks
Full sprint — intelligence + infrastructure
10 weeks
4–6 months

AI accelerates the work — it doesn't replace the judgment. Every output is reviewed and grounded in 15+ years of B2B marketing experience.

How a Marketing Clarity Sprint runs

Week 1–2

Discovery audit

Current tools, data, and channels assessed honestly. No assumptions.

Week 3–5

Intelligence build

Buyer research, competitor mapping, SEO landscape, positioning.

Week 6–8

Infrastructure build

Stack integration, attribution setup, dashboard build.

Week 9–10

Playbook handoff

Documented strategy. Your team runs it — or your agency does.

Manufacturing & industrial

Technical buyers, long cycles, complex products. I translate your value into search-optimized, sales-aligned marketing.

Healthcare & health tech

Regulated, high-stakes, multi-location. I've built marketing infrastructure in healthcare environments where precision matters.

Professional services

You grow on relationships — but you need a system behind the referrals. I build the marketing engine that works while you're working.

95%
YoY organic traffic growth
100+ location healthcare org
25%
Ecommerce revenue increase
Reversed a 2-year decline
Agency revenue growth
Full repositioning & execution
35%
Email open rates
B2B automation program

One senior operator. No layers between you and the work.

I'm Damien Pierce — a B2B marketing executive with 15+ years building marketing functions for companies in healthcare, manufacturing, professional services, and ecommerce.

You work directly with me, not a junior team member who relays your project upward. That's a structural choice — not a limitation.

More about the practice

15+ years leading B2B digital strategy across agency and in-house roles

Deep platform fluency — HubSpot, Salesforce, GA4, GTM, SEMrush, Looker Studio

Greenville, SC based — local to Upstate SC, available regionally and remote

MBA, University of South Carolina

Ready to know what your marketing is actually doing?

Start with a free 30-minute discovery call. No pitch — just an honest look at where you are and what it would take to get there.